Today’s search engines are smarter than ever before. But, like all computers, they don’t read and understand the content on our sites in the same way humans do. In order to help search engines better grasp the content of our sites, we need to leverage structured data. Founded by Google, Microsoft, Yahoo and Yandex, Schema.org is the standard structured data vocabulary for search engines. Using this markup will not only help the search engines better understand your site’s content, it will also enable your site to rank for many of the new and powerful Rich Features like: