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Today’s search engines are smarter than ever before. But, like all computers, they don’t read and understand the content on our sites in the same way humans do. In order to help search engines better grasp the content of our sites, we need to leverage structured data. Founded by Google, Microsoft, Yahoo and Yandex, Schema.org is the standard structured data vocabulary for search engines. Using this markup will not only help the search engines better understand your site’s content, it will also enable your site to rank for many of the new and powerful Rich Features like:

Articles
Review Stars
FAQs
How-to’s
Videos
and more!

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In this section, we will cover how search has changed and why structured data is essential to your success in SEO.

Then we will show you how to use the Schema.org vocabulary so you can create the perfect markup for your site.

We will walk you through how to generate JSON-LD, the preferred markup type, and then test your structured data.

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