Marketing has a language of its own. This video features some of the key terms we’ll cover in the rest of the video courses.
Web Lead Ops Bridget O’Conner joins the conversation as we discuss what you need to add to your website versus what people want to include.
We’ll discuss the importance of considering visual hierarchy as well as which plugins are important to have, why site speed is important and what slows your site down.
In this course, we’ll cover the basics of SEO with SEO Lead Ops Amanda Marra. We’ll discuss what SEO is and why it’s necessary. We’ll review all the ways Google ranks content, on-page SEO strategies, and what to avoid.
Rhonda Bavaro joins the conversation as we discuss the importance of developing a detailed Buyer Persona. We also discuss the importance of keyword research and different strategies to find keywords that your audience is using in search. Finally, we’ll start the discussion about SEO blog structure.
Writing with a developed content strategy includes creating a content brief. In this course, Rhonda Bavaro is back to discuss writing with a focus on user intent. We also discuss the importance of a great headline.
After this, we’ll get into different types of post structures and using Yoast to optimize content for SEO. Finally, we’ll look at varying your content strategy and how to use a content calendar.
Ryan Shelly joins us to discuss everything you need to know about setting up Google Analytics, Search Console, and setting the correct KPI’s
We’ll review how to:
Connect Website URL to analytics.google.com
Connect Analytics to Search Console
Connect Analytics to Website
After these connections are set then you can set KPIs and set up a DataStudio Report.
Social media is a key part of digital marketing, however, it’s important to use it as icing on the cake within your strategy. We’ll cover the basics of using the top social media platforms and compare different strategies for each one.
We’ll dive into hashtags. What they are, why you need to use them, and how to use them most effectively. Finally, we’ll talk about social media etiquette.
The email marketing course discusses the importance of building your email list and walks through the strategy of how to do so. We also highlight the distinction between digital real estate you own versus that which you rent and why you should spend more time on the spaces you own.
We dive into using community groups other than Facebook groups to connect with your target audience.
We’ll take time to review every training and talk about an organized order that will help ensure you don’t skip any steps.
This course includes a downloadable checklist to help you keep track of which step you’re working on.