Mastering Structured Data & Schema.org For Rich Results

Today's search engines are smarter than ever before. In order to help search engines better grasp the content of our sites, we need to leverage structured data.  Using this markup will not only help the search engines better understand your site's content, but it will also enable your site to rank for many of the new and powerful Rich Features. 
Introduction
Today’s search engines are smarter than ever before. But, like all computers, they don’t read and understand the content on our sites in the same way humans do. In order to help search engines better grasp the content of our sites, we need to leverage structured data. Founded by Google, Microsoft, Yahoo and Yandex, Schema.org is the standard structured data vocabulary for search engines. Using this markup will not only help the search engines better understand your site’s content, it will also enable your site to rank for many of the new and powerful Rich Features like:

  • Articles
  • Review Stars
  • FAQs
  • How-to’s
  • Videos
  • and more!
Welcome to the Course
4 mins
What We Will Cover
Important Definitions
2 mins
Structured Data & The Semantic Web
In this section, we will cover how search has changed and why structured data is essential to your success in SEO. 

Then we will show you how to use the Schema.org vocabulary so you can create the perfect markup for your site. 

We will walk you through how to generate JSON-LD, the preferred markup type, and then test your structured data. 
An Introduction to Semantic Search
7 mins
An Introduction to Structured Data
6 mins
Understanding SERP Features
6 mins
How to Use Schema.org
12 mins
A Beginners Guide to JSON-LD
11 mins
How to Test Your Structured Data
7 mins
Schema.org Implementation Resources and Tools
In this section, we have compiled a number of links to important resources and tools you'll need in order to add Schema.org Structured Data to your website. 
Schema.org
Structured Data Generator
Mastering Structured Data Resources
Header and Footer Scripts
Advanced Custom Field Plugin
Google Tag Manager
Article / Blog Markup
Article Markup: What it is and How it Works
4 mins
Adding Article Markup Using JSON-LD
2 mins
Adding Article Markup Using Google Tag Manager
6 mins
Adding Article Markup Using Advanced Custom Fields
9 mins
Breadcrumb Markup
Breadcrumb Markup: What it is and How it Works
2 mins
Adding Breadcrumb Markup Using JSON-LD
2 mins
Adding Breadcrumb Markup Using Google Tag Manager
4 mins
Event Markup
Event Markup: What it is and How it Works
4 mins
Adding Event Markup Using JSON-LD
2 mins
Adding Event Markup Using Google Tag Manager
3 mins
Adding Event Markup Using Advanced Custom Fields
6 mins
FAQ Markup
FAQ Markup: What it is and How it Works
5 mins
Adding FAQ Markup Using JSON-LD
3 mins
Adding FAQ Markup Using Google Tag Manager
4 mins
How-To Markup
How-To Markup: What it is and How it Works
3 mins
Adding How-To Markup Using JSON-LD
2 mins
Adding How-To Markup Using Google Tag Manager
3 mins
JobPosting Markup
JobPosting Markup: What it is and How it Works
3 mins
Adding JobPosting Markup Using JSON-LD
2 mins
Adding JobPosting Markup Using Google Tag Manager
3 mins
Adding JobPosting Markup Using Advanced Custom Fields
8 mins
Local Business Markup
Local Business Markup: What it is and How it Works
5 mins
Adding Local Business Markup Using JSON-LD
1 min
Adding Local Business Markup Using Google Tag Manager
3 mins
Adding Local Business Markup Using Advanced Custom Fields
6 mins
Organization Markup
Organization Markup: What it is and How it Works
5 mins
Adding Organization Markup Using JSON-LD
3 mins
Adding Organization Markup Using Google Tag Manager
2 mins
Adding Organization Markup Using Advanced Custom Fields
5 mins
Person Markup
Person Markup: What it is and How it Works
2 mins
Adding Person Markup Using JSON-LD
1 min
Adding Person Markup Using Google Tag Manager
2 mins
Adding Person Markup Using Advanced Custom Fields
5 mins
Product Markup
Product Markup: What it is and How it Works
4 mins
Adding Product Markup Using JSON-LD
2 mins
Adding Product Markup Using Google Tag Manager
4 mins
Recipe Markup
Recipe Markup: What it is and How it Works
4 mins
Adding Recipe Markup Using JSON-LD
2 mins
Adding Recipe Markup Using Google Tag Manager
3 mins
Video Markup
Video Markup: What it is and How It Works
3 mins
Adding Video Markup Using JSON-LD
2 mins
Adding Video Markup Using Google Tag Manager
3 mins
Adding Video Markup Using Advanced Custom Fields
6 mins
Website Sitelinks Search Box
Website Sitelinks Search Box Markup: What it is and How it Works
3 mins
Adding Website Sitelinks Search Box Markup Using JSON-LD
2 mins
Adding Website Sitelinks Search Box Markup Using Google Tag Manager
3 mins
Conclusion
Course Conclusion: A final note from your instructor
3 mins