What We Will Cover

After taking this course, you’ll have a better understanding of how semantic search works, what SERP features you can rank for, and how to implement structured data on your site to earn those powerful rankings.

You'll learn:
  • What semantic search is and why structured data is essential
  • What SERP features are available
  • The types of structured data can you add
  • How to create, test, and add structured data to your site using JSON-LD
  • How to create and implement the following structured data types:
    • Article
    • Breadcrumbs
    • Events
    • FAQ
    • How-to
    • Jobs
    • Local Business
    • Organization
    • Person
    • Product
    • Recipe
    • Video
    • Website Sitelinks Search box